Choosing An Engagement Ring
Engagement rings can symbolize many different things, but they do not need to symbolize a “break the bank” commitment. When deciding on an engagement ring consider the following:
1. Establish a reasonable budget and stick to it. There is always something nicer that is more expensive, but it is not necessary for a happy marriage. Do not let the jeweler talk you out of your budget. Remind the jeweler of your price range if he or she starts presenting rings above your budget.
2. Shop around. There are many jewelry stores, discount jewelers, jewelry departments of major stores, etc. where nice engagement rings can be found. And do not forget to visit stores like Costco for some great prices. The point to remember is there are many different types of stores where you can buy a nice ring. A fancy jewelry store does not mean that the engagement ring will be nicer than rings available in stores that generally offer better pricing. You never know where you might find that perfect ring at a great price. So, shop around a lot before you buy. If you are really adventurous, you might even consider shopping on the Internet. At least you will get an idea as to what is available and relative pricing. But if you do plan to buy over the Internet, be careful you are dealing with a reputable company. And be sure you can return the ring if necessary, and understand any return or restocking costs.
3. Look at many alternatives for both style and price, and always negotiate. Be sure to take advantage of jewelry sales which are usually available. And be sure to always negotiate. Jewelry has a huge markup, sometimes 300% or more. Most jewelers will give you a significant price reduction — even if the ring is already on sale. Ask for a price reduction of 50% or more and see what happens. And if the jeweler cannot be flexible on price, buy a ring elsewhere. There are plenty of nice rings around. Just remember not to be bashful about asking for a significantly lower price. You will be able to buy a great ring substantially below the list price. This is particularly true at traditional jewelry stores.
4. Once you have found a ring and the jeweler has reasonably compromised on price, see if a further price reduction is available if you pay in cash. Credit cards generally charge the retailer around 3% of the purchase price. The jeweler should be willing to pass this saving on to you. But be sure the sale is an above-the-board sale and all store guarantees will still apply.
5. And make sure to always consider the five “C’s” when buying a quality diamond engagement ring: 1) Carat weight; 2) Clarity; 3) Color; 4) Cut and 5) Cost. Do a little research on diamonds before you go to the jeweler and let the jeweler know what you want. If the jeweler realizes you have some knowledge of engagement rings they will be easier to work with on price.
